Mobile connectivity: don’t be left behind

Almost every household in the world has an Internet connection. And, the truth to be told, mobile connectivity is the predominant Internet trend, with the greatest presence at the moment and the fastest growth rate among Internet users worldwide. This means, in short, that the telecommunications industry must seriously consider the need for users to move from one place to another and remain connected to the Internet. Telecoms must adapt to this reality.

In fact, mobile connectivity is one of the criteria used today to measure how developed or not a country is. In order to get the whole picture, it is necessary to look back in history. It was in the 70s, particularly, at the beginning of the decade, when a new form of communication began which allowed the emission and reception of messages outside the traditional systems. This was actually the origin of mobile phones. Of course, this communication system only allowed the transferring of phone calls and simple data, and the networks that allowed the system to be operating were quite incipient back then.


Nevertheless, the technological improvements never stopped. 20 years later, the cellular telephony lines grew a lot and had a greater presence in first world consumers. Even though the use of cell phones was restricted to those who could afford it in the 80s, cell phones became a fundamental tool for nearly any civilized person in the late 90s and early 21st century.

However, the most impressive change took place in the data transfer system of the new cell phones. The GMS system allowed a much faster flow of information, and some communication tools were back – which people thought were obsolete – such as voice messages and text messages. By the mid-21st century, there were already millions of devices connected to the Internet, and although they did not have the capacity of the current smartphones we are using now, they were significantly more powerful than the computers people used in the early 1990s.

From the year 2003 on, a new technology was born in England. It allowed speeds of up to 2 MB / s, which was already much more advanced than what had been achieved so far. This allowed, for example, to make a video conference through a mobile phone (which was unthinkable before.) Years later, systems such as Skype or FaceTime are simply part of the daily use of millions of people around the world.

The interesting thing about this is the fact that people communicate with each other using their mobile devices but not necessarily using the cellphone lines but other apps that can be used anywhere if there is an Internet connection. Actually, it is cheaper to make a WhatsApp phone call than a traditional one.


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The Evolution connectivity meant another breaking point, a catalyst for users who had more speed available, which allowed them to make more tasks that, until then, were believed exclusive of desktop computers. For example, play high-resolution videos on YouTube, playing high-quality graphics video games, or sharing heavy files thanks to the cloud.

We are waiting for the implementation of a 5G technology, and its arrival is happily imminent. Samsung, Apple, and Huawei are producing devices that can support up to 1 billion connections, with milliseconds latencies, and speeds of up to 100 gigabytes per second. It’s crazy.


It is essential to always keep in mind the fact that Internet traffic consists mainly of users connected through mobile devices. In recent years, there has been an exponential growth of Internet traffic, and searches for mobile devices are so frequent, that Google has made it a requirement for the websites to have a better positioning in searches, that they can be easily accessed through mobile devices. For the marketing industry there is a great importance in optimizing the positioning strategies in the search engines of these devices since they play an important role in the life-cycle of the clients, and, of course, the potential clients.

In fact, by 2021 there will be more people in the world using mobile phones than users of bank accounts, consumers of drinking water, and cars. The accelerated growth of mobile phone users, as well as other devices, will accelerate the process of the Internet of things, as well as the continuous improvement of the speed of networks, and the production of videos as a means to transmit information.

Although desktop computers are still used, and, in some cases are simply essential, such as some industries that need large capacity servers, most people prefer to use their smartphones and tablets to do everything they have to do on the Internet. That is why it is important not to fall behind and adapt to new trends!


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